3 Common Misconceptions About Event Production
Event product and planning are two processes that are a whole lot harder than they look. Have you ever attended an event that appeared to come together so seamlessly? Countless brains had to work for many hours to make that happen. There are aspects of event sound and lighting that most people will never know in their life. But if you have an event coming up in Jacksonville and you’re curious about the process, we’re here to debunk the three most common misconceptions about the event production industry.
“I CAN CUT CORNERS WITH MY SOUND AND LIGHTING. NO ONE WILL NOTICE.”
If there’s one aspect of your event to invest your budget, it’s the AV and digital lighting production. While attendees merely glance at name tags and likely won’t remember the welcome gifts, they will certainly pay attention to the ease of the event proceedings.
Was it hard for guests to hear the speaker? Was unattractive lighting used throughout the venue? Did sound and lighting work together to strike the right tone? These are all underlying thoughts your attendees will notice.
“MY EVENT IS SMALL. I DON’T NEED TO WORRY ABOUT EVENT PRODUCTION.”
No matter the scale, it’s crucial to have a plan for every aspect of the event. Even get-togethers with just 10 guests should have a day-of coordinator, carefully selected lighting and a sound source. Even if it’s just dimly lit overhead lighting, some candles and a speaker to play music, it’s crucial to make these decisions early on.
“I DON’T NEED TO HIRE AN EVENT PLANNER. AN EMPLOYEE AT OUR COMPANY CAN HANDLE IT.”
Event production and coordination is a full-time job in itself. It requires deep knowledge of the industry, interaction with vendors and plenty of time to dedicate to the event. Event planning is a job best left to the professionals.
If an employee tries to juggle her desk job with planning a formal corporate event, neither one of the jobs will be done well. Work with the Jacksonville event professionals who have the logistical, technical and creative knowledge to bring your event to life.
C@NNECT WITH US
We don’t just set up gear, we master it ✅
Behind the scene at our warehouse tech demo, LED Walls, PixelCurve movers, geysers, and full control systems, all networked and synced by our team. We train hard so your event runs flawlessly 🙌
#eventpros #ledwall #stagelightingdesign #sfx #jacksonville #avtech #ssav
Behind the scenes at Sight & Sound Productions 😎
Through hands-on AV training, testing new inventory and pushing the limits of our LED wall, our team is always leveling up. 💡💥
#av #avtechs #eventprofs #behindthescenes #bts #ledwall #eventproduction
Our team had a blast cheering on the @jaxshrimp last night! Huge shoutout to our Director of Operations, Elisha Jordan, for throwing out the first pitch ⚾️💥
GO SHRIMP, GO! #jaxshrimp #jacksonville #team #crustaceannation
That’s a wrap on @infocommshow ‘25 📸 🤩
Staying up to date on the latest tech and trends in the event industry is what keeps our team future focused!
#infocomm2025 #infocomm #avproduction #iamproav
The @railyardjax Business Council hosted its 2nd annual Local-Motion Luncheon at @theglassfactory 🚂
This year’s event supported the council’s efforts to hire a full-time executive director and establish an office.
Our team was proud to provide AV support to the mission of growing the Railyard District.
#railyarddistrict #communitygrowth #avsupport #luncheon #partnerships #avproduction
It takes a team and the @tcjayfund team shows up big for children with cancer🩵
It was a beautiful evening seeing our community come together for the 30th Annual Celebrity Golf Classic Dinner at @tpcsawgrass.
Together, we raised over $984,000, the most in this event’s history! Thank you for making a difference.
@sightsoundav is honored to be an event partner and see it’s growth year after year.
#bethere #tcjayfund #tpcsawgrass #jacksonville #celebritydinner
We had a ROARING good time supporting the @jacksonvillezoo ExZOOberation Riverfront Rendezvous 🐘🎆
This year’s theme threw it back to the 1920s to celebrate 100 years at the Zoo’s Trout River home. Complete with casino games, vintage flair, and a swinging live jazz band. We were proud to be a part of this wild celebration 🎷🎲
#jacksonville #jacksonvillezoo #roaringtwenties #exzooberation #eventpros #avproduction #casinoparty #ssav
Saddled up for a great cause 🤠📸
Western Chic was the theme at this year’s McGala, supporting @rmhcjacksonville and their 35 years of care, comfort, and community. We are honored to be able to support their incredible mission!
#McGala #WesternChic #RMHCJacksonville #GivingBack #EventPartner #EventProduction #AVProduction #AV
