Alfredo Garcia is the Vice President of Sales for Sight & Sound and Mugwump Productions, having joined the team in 2005. In his role, Alfredo oversees all sales initiatives for the companies. He manages the daily sales operation, develops sales strategies, and forecasts company revenue. Alfredo’s focus is on client retention and expanding the client base, locally and nationally.

Alfredo earned a Communication degree from Jacksonville University, which laid the foundation for his career in the hospitality industry. He started his journey with Sight & Sound as a Marketing Intern where he discovered his passion for the audio-visual production side of events. Alfredo progressed through roles as a Marketing Coordinator and into Project Management before finding his niche in sales. In 2012, Alfredo was promoted to the position of Vice President of Sales and in addition serves as a member of the Executive Leadership Team. Alfredo played a pivotal role in the company’s growth from a small team of fifteen employees, to what the company is today with over fifty plus employees.

Alfredo is drawn to the industry by the opportunities for travel, bringing creative solutions to events, and building long lasting relationships. Outside of work, Alfredo enjoys gardening with his wife, traveling with his family, and supporting all the local sports teams.