Alfredo Garcia

VP OF SALES

Alfredo Garcia is the Vice President of Sales for Sight & Sound and Mugwump Productions, having joined the team in 2005. In his role, Alfredo oversees all sales initiatives for the companies. He manages the daily sales operation, develops sales strategies, and forecasts company revenue. Alfredoโ€™s focus is on client retention and expanding the client base, locally and nationally.

Alfredo earned a Communication degree from Jacksonville University, which laid the foundation for his career in the hospitality industry. He started his journey with Sight & Sound as a Marketing Intern where he discovered his passion for the audio-visual production side of events. Alfredo progressed through roles as a Marketing Coordinator and into Project Management before finding his niche in sales. In 2012, Alfredo was promoted to the position of Vice President of Sales and in addition serves as a member of the Executive Leadership Team. Alfredo played a pivotal role in the companyโ€™s growth from a small team of fifteen employees, to what the company is today with over fifty plus employees.

Alfredo is drawn to the industry by the opportunities for travel, bringing creative solutions to events, and building long lasting relationships. Outside of work, Alfredo enjoys gardening with his wife, traveling with his family, and supporting all the local sports teams.

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Elevate your event experience with digital signage ๐Ÿ“ˆ

Here are 3 powerful ways to incorporate them at your next sales conference or trade show:

1. Showcase your Agenda/Schedule/Timeline
2. Directional Signage
3. Branding/Sponsorships

#eventplanning #eventdesign #corporateevents #eventtech #digitalsignage #eventtrends #eventproduction #avprofs #led
Country for Courage was a hit ๐Ÿ‡บ๐Ÿ‡ธ

This K9s for Warriors tribute concert with Chris Lane and friends honored the lives lost on 9/11 and the heroes who responded! 

Every ticket directly supported the K9s for Warriors mission of pairing veterans with life-saving Service Dogs ๐Ÿพโ™ฅ๏ธ

#countryforcourage #theyards #k9sforwarriors #k9s #countrymusic #911tribute #chrislane
Behind the scenes at @hyattjaxx ๐Ÿ˜Ž

The setup for this awards ceremony included truss structures, pipe and drape, LED screens, gold and titanium swags, custom lighting, floral arrangements, and much more.

#eventproduction #avprofs #avproduction #eventdesigner #awardsceremony #av #jacksonville #behindthescenes #bts
Behind the scenes at Sight & Sound Productions ๐Ÿ˜Ž

Through hands-on AV training, testing new inventory and pushing the limits of our LED wall, our team is always leveling up. ๐Ÿ’ก๐Ÿ’ฅ

#av #avtechs #eventprofs #behindthescenes #bts #ledwall #eventproduction
Our team had a blast cheering on the @jaxshrimp last night! Huge shoutout to our Director of Operations, Elisha Jordan, for throwing out the first pitch โšพ๏ธ๐Ÿ’ฅ

GO SHRIMP, GO! #jaxshrimp #jacksonville #team #crustaceannation
Thatโ€™s a wrap on @infocommshow โ€˜25 ๐Ÿ“ธ ๐Ÿคฉ

Staying up to date on the latest tech and trends in the event industry is what keeps our team future focused! 

#infocomm2025 #infocomm #avproduction #iamproav