3 Common Misconceptions About Event Production
Event product and planning are two processes that are a whole lot harder than they look. Have you ever attended an event that appeared to come together so seamlessly? Countless brains had to work for many hours to make that happen. There are aspects of event sound and lighting that most people will never know in their life. But if you have an event coming up in Jacksonville and you’re curious about the process, we’re here to debunk the three most common misconceptions about the event production industry.
“I CAN CUT CORNERS WITH MY SOUND AND LIGHTING. NO ONE WILL NOTICE.”
If there’s one aspect of your event to invest your budget, it’s the AV and digital lighting production. While attendees merely glance at name tags and likely won’t remember the welcome gifts, they will certainly pay attention to the ease of the event proceedings.
Was it hard for guests to hear the speaker? Was unattractive lighting used throughout the venue? Did sound and lighting work together to strike the right tone? These are all underlying thoughts your attendees will notice.
“MY EVENT IS SMALL. I DON’T NEED TO WORRY ABOUT EVENT PRODUCTION.”
No matter the scale, it’s crucial to have a plan for every aspect of the event. Even get-togethers with just 10 guests should have a day-of coordinator, carefully selected lighting and a sound source. Even if it’s just dimly lit overhead lighting, some candles and a speaker to play music, it’s crucial to make these decisions early on.
“I DON’T NEED TO HIRE AN EVENT PLANNER. AN EMPLOYEE AT OUR COMPANY CAN HANDLE IT.”
Event production and coordination is a full-time job in itself. It requires deep knowledge of the industry, interaction with vendors and plenty of time to dedicate to the event. Event planning is a job best left to the professionals.
If an employee tries to juggle her desk job with planning a formal corporate event, neither one of the jobs will be done well. Work with the Jacksonville event professionals who have the logistical, technical and creative knowledge to bring your event to life.
C@NNECT WITH US
@tcjayfund Wine Tasting Gala 2026💙
This annual event enables the Tom Coughlin Jay Fund Foundation to help families with children battling cancer.
Thank you to everyone who joined us, it was a spectacular evening!
#tcjf #jayfund #gala #BETHERE #jacksonville
17 years of producing the @frlanews Rose Awards 🌹
The annual Recognition of Service Excellence Awards celebrates Northeast Florida`s hospitality employees who demonstrate excellent customer service.
We are proud to be a long-standing partner for this event year after year!
#frla #roseawards #eventproduction #eventpartner #florida #partnerships #eventdesign
An unforgettable night with @k9sforwarriors ❤️
The Salute to Heroes Gala brought together dinner, drinks, music, and impactful testimonials in support of their life-saving mission to end veteran suicide by pairing military veterans with highly trained service dogs.
We’re grateful to be a part of such an impactful evening and support a great cause!
#k9sforwarriors #gala #salutetoheroes #eventpartner #eventproduction #eventdecor
What an exciting night at the @jacksonvillezoo 🥂🌿
Toast to Conservation was the first event held in the brand new J. Wayne and Delores Barr Weaver Manatee River Habitat and VyStar SkyScape entrance. The space was full of energy, meaningful conversations, and a shared commitment to conservation, highlighted by a special presentation from wildlife advocate, Robert Irwin.
#jacksonvillezoo #toasttoconservation #manateeexhibit #robertirwin #wildlifeconservation #jacksonvilleevents
Cheers to 20 years with Sight & Sound and @mugwumpproductions, Jennifer Trent 🎉
We’re incredibly thankful for her leadership, drive, and expertise guiding our project management team. We look forward to celebrating many more milestones together!
#20years #companyanniversary #milestones
What an impactful night at @rethreadedinc annual freedom gala!
Mukti is their largest fundraiser supporting the fight against human trafficking and we are happy to support such meaningful work in our city.
#eventpartner #eventproduction #rethreaded #mukti #jacksonville
🎮 Level Up mode: activated ☑️
We designed a new stage set for our client’s Sales Kickoff this year. A custom LED wall banner and bold lighting brought the energy and personality into the room!
#stageset #saleskickoff #ledwall #eventproduction #corporateevents
When courage leads, love follows!
Today, we celebrated the life, legacy and service of Dr. Martin Luther King Jr. We are proud to partner with the @cityofjax for the annual MLK Breakfast presented by @florida.blue.
#eventproduction #mlkbreakfast #mlkday #jacksonville #cityofjax
