3 Ways to Incorporate AR and VR at Your Next Event
Augmented Reality (AR) and Virtual Reality (VR) are the latest trends in audio visual equipment that make huge impacts on event experiences. No matter the nature of your event, it’s essential to incorporate these modern trends. Due to the high cost of brand new technology, it’s always smart to rent audio visual equipment from your local production company, like Sight & Sound Productions.
Savvy event planners use AR and VR for marketing, improved event experiences and increased income from the event. Take a look at our professional recommendations on how to put this exciting technology to use.
FIRST, IT’S IMPORTANT TO UNDERSTAND WHAT THESE TERMS MEAN
- Augmented Reality (AR) uses a device like your smartphone to place computer-generated images into your screen view of the real world. The best example of this is Pokémon Go.
- Virtual Reality (VR) actually places you “in” a certain experience, like in outer space or on the field at a Jaguars game. This technology uses VR headsets to generate the experience.
Now that you recognize the difference between AR and VR, it’s easier to envision how they may play a role in your next event.
TACTIC #1: USE VR TO INCREASE INTEREST AND TICKET SALES
One of the strongest advantages of AR and VR technology is its ability to give users a glimpse into what they could be doing. When used strategically as part of your marketing strategy, VR is a great way to entice attendees with your event selling points.
From a walk-through of your incredible venue to giving the user a front row seat during a speaking engagement, VR entices users to purchase tickets to the real thing.
TACTIC #2: AR IS THE ENTERTAINMENT ASPECT YOU’VE BEEN MISSING
AR takes the attendee experience to the next level through immersive offerings. The option to rent audio visual equipment to provide exciting options like interactive golf simulators and AR photo booths make it practical and affordable.
It’s important to provide guests fun experiences that stand out from anything they’ve seen. AR allows you to introduce mind-blowing experiences, even within a conference room or tradeshow hall.
TACTIC #3: USE AR OR VR TO HIGHLIGHT NEW PRODUCTS OR SERVICES
Companies can use AR and VR technology to give attendees a glimpse of something new to come. Whether you own an insurance agency or sell bicycles, there’s always a creative way to put VR to use.
Great ways to use this tactic include:
- A car dealership event can allow attendees to race its expensive new sports car using VR technology
- Real estate agents can use VR to walk attendees through new commercial and residential listings
- A furniture company can use AR to show users a true-to-scale idea of how a new product looks in a room
TRUST THE PRODUCTION EXPERTS TO IMPROVE THE EVENT EXPERIENCE
AR and VR are exciting, unbelievable pieces of technology that can feel intimidating to actually implement. Sight & Sound’s team of seasoned professionals make it their job to master technologies like these.
Reach out to us to rent audio visual equipment and create an incredible experience for attendees at your next event.
C@NNECT WITH US
Our technicians mocked up this LED truss arch with side panels in our warehouse to demonstrate how it can act as a versatile stage set. The side panels can display logos, agendas, or supporting content, while the center panel is perfect for highlighting your name, company, or key talking points.
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Behind the scenes at @hyattjaxx 😎
The setup for this awards ceremony included truss structures, pipe and drape, LED screens, gold and titanium swags, custom lighting, floral arrangements, and much more.
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We don’t just set up gear, we master it ✅
Behind the scene at our warehouse tech demo, LED Walls, PixelCurve movers, geysers, and full control systems, all networked and synced by our team. We train hard so your event runs flawlessly 🙌
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Behind the scenes at Sight & Sound Productions 😎
Through hands-on AV training, testing new inventory and pushing the limits of our LED wall, our team is always leveling up. 💡💥
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Our team had a blast cheering on the @jaxshrimp last night! Huge shoutout to our Director of Operations, Elisha Jordan, for throwing out the first pitch ⚾️💥
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That’s a wrap on @infocommshow ‘25 📸 🤩
Staying up to date on the latest tech and trends in the event industry is what keeps our team future focused!
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The @railyardjax Business Council hosted its 2nd annual Local-Motion Luncheon at @theglassfactory 🚂
This year’s event supported the council’s efforts to hire a full-time executive director and establish an office.
Our team was proud to provide AV support to the mission of growing the Railyard District.
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It takes a team and the @tcjayfund team shows up big for children with cancer🩵
It was a beautiful evening seeing our community come together for the 30th Annual Celebrity Golf Classic Dinner at @tpcsawgrass.
Together, we raised over $984,000, the most in this event’s history! Thank you for making a difference.
@sightsoundav is honored to be an event partner and see it’s growth year after year.
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