3 Common Misconceptions About Event Production
Event product and planning are two processes that are a whole lot harder than they look. Have you ever attended an event that appeared to come together so seamlessly? Countless brains had to work for many hours to make that happen. There are aspects of event sound and lighting that most people will never know in their life. But if you have an event coming up in Jacksonville and youโre curious about the process, weโre here to debunk the three most common misconceptions about the event production industry.
“I CAN CUT CORNERS WITH MY SOUND AND LIGHTING. NO ONE WILL NOTICE.”
If thereโs one aspect of your event to invest your budget, itโs the AV and digital lighting production. While attendees merely glance at name tags and likely wonโt remember the welcome gifts, they will certainly pay attention to the ease of the event proceedings.
Was it hard for guests to hear the speaker? Was unattractive lighting used throughout the venue? Didย sound and lightingย work together to strike the right tone? These are all underlying thoughts your attendees will notice.
“MY EVENT IS SMALL. I DONโT NEED TO WORRY ABOUT EVENT PRODUCTION.”
No matter the scale, itโs crucial to have a plan for every aspect of the event. Even get-togethers with just 10 guests should have a day-of coordinator, carefully selected lighting and a sound source. Even if itโs just dimly lit overhead lighting, some candles and a speaker to play music, itโs crucial to make these decisions early on.
“I DONโT NEED TO HIRE AN EVENT PLANNER. AN EMPLOYEE AT OUR COMPANY CAN HANDLE IT.”
Event production and coordination is a full-time job in itself. It requires deep knowledge of the industry, interaction with vendors and plenty of time to dedicate to the event.ย Event planningย is a job best left to the professionals.
If an employee tries to juggle her desk job with planning a formal corporate event, neither one of the jobs will be done well. Work with the Jacksonvilleย event professionalsย who have the logistical, technical and creative knowledge to bring your event to life.
C@NNECT WITH US
Elevate your event experience with digital signage ๐
Here are 3 powerful ways to incorporate them at your next sales conference or trade show:
1. Showcase your Agenda/Schedule/Timeline
2. Directional Signage
3. Branding/Sponsorships
#eventplanning #eventdesign #corporateevents #eventtech #digitalsignage #eventtrends #eventproduction #avprofs #led
Country for Courage was a hit ๐บ๐ธ
This K9s for Warriors tribute concert with Chris Lane and friends honored the lives lost on 9/11 and the heroes who responded!
Every ticket directly supported the K9s for Warriors mission of pairing veterans with life-saving Service Dogs ๐พโฅ๏ธ
#countryforcourage #theyards #k9sforwarriors #k9s #countrymusic #911tribute #chrislane
Our technicians mocked up this LED truss arch with side panels in our warehouse to demonstrate how it can act as a versatile stage set. The side panels can display logos, agendas, or supporting content, while the center panel is perfect for highlighting your name, company, or key talking points.
#LEDWall #avproduction #eventproduction #avprofs #eventtechnology #jacksonville #modularsetup
Behind the scenes at @hyattjaxx ๐
The setup for this awards ceremony included truss structures, pipe and drape, LED screens, gold and titanium swags, custom lighting, floral arrangements, and much more.
#eventproduction #avprofs #avproduction #eventdesigner #awardsceremony #av #jacksonville #behindthescenes #bts
We donโt just set up gear, we master it โ
Behind the scene at our warehouse tech demo, LED Walls, PixelCurve movers, geysers, and full control systems, all networked and synced by our team. We train hard so your event runs flawlessly ๐
#eventpros #ledwall #stagelightingdesign #sfx #jacksonville #avtech #ssav
Behind the scenes at Sight & Sound Productions ๐
Through hands-on AV training, testing new inventory and pushing the limits of our LED wall, our team is always leveling up. ๐ก๐ฅ
#av #avtechs #eventprofs #behindthescenes #bts #ledwall #eventproduction
Our team had a blast cheering on the @jaxshrimp last night! Huge shoutout to our Director of Operations, Elisha Jordan, for throwing out the first pitch โพ๏ธ๐ฅ
GO SHRIMP, GO! #jaxshrimp #jacksonville #team #crustaceannation
Thatโs a wrap on @infocommshow โ25 ๐ธ ๐คฉ
Staying up to date on the latest tech and trends in the event industry is what keeps our team future focused!
#infocomm2025 #infocomm #avproduction #iamproav
